Channel specific posters- E4

In this post I will be analysing the conventions of existing E4 posters.

In the E4 Brand Guidelines, it is stated that the E4 logo should be placed in the bottom right-hand corner with at least 10mm of space around it when used alone and should produced at a minimum of 8mm in height, but there is no maximum. When used with tape, the two parts must form a unit, with the logo placed over one or both pieces of the tape on either end, and may be placed anywhere on the page. 

As seen in these first two posters, the characters are always a main focal point and the photo is usually centred.

This poster has a large picture of the comedian placed in the centre of the page in full focus. He is addressing the audience with direct eye contact in the image. The colours are very bright and artificial which gives the poster a 'fun' feel and appeals to a younger audience. The vibrant colours instantly catch your attention and make the poster aesthetically pleasing. The comedian is fairly well known for being eccentric and different, which makes the artificiality of the images quite amusing. The tape and the logo are quite smooth and prominent on the page, making them easy to notice.

This is a poster for the popular teen drama 'Skins'. The colours in this poster are darker and more dull, which makes the poster more sinister. The ripped wallpaper in the background makes the scene very uneasy and gives us the impression that they are maybe somewhere they shouldn't be, perhaps in some kind of abandoned house. This suggests the rebellious nature of teenagers in today's society. The logo and tape of this poster are more dull in colour compared to the previous poster and they are placed slightly further towards the right of the page, making the image of the people in the background the focal point. The logo and tape are also more dishevelled than the Noel Fielding poster, suggesting the genre and themes of the show to be more serious and slightly dodgy.

This poster is different from the others because it doesn't use any image of the cast. The poster is for a show called 'PhoneShop'. They used the slogan 'The future's not very bright' on this poster which was amusing to audiences that knew the Orange Mobile slogan of 'The future's bright'. This instantly gives the show comedic value because it is using a brand that is very well known by the public. Again, because of the genre, the tape and logo are very bright and prominent on the poster.